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How to be A Good Human at Work
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(A needs analysis determined that an explainer video was the best approach to close an information gap and boost morale.)
Research
The Topic
Write A Script
Storyboard
Visual Design
Audio Design
Feedback, Edit,
Release
This was a self-directed project. I wanted to take a common office soft skill topic and present it in a unique style.
I read several articles, made a list of what people should do at work, and then used their opposites as a basis for developing a main character.
The problem, some people feel socially awkward at work and it sometimes feels like being in an alien environment. The solution, following some of these tips, can make fitting in easier.
Explainer videos are short and usually divided into three distinct sections. The beginning introduces the problem, the middle presents the solution, and the end is a call to action.
The tone of the script is important and should arc from low to high. People should feel optimistic at the end.
Changing who you are to fit into a work environment is an unpleasant idea. So, this video presents the idea in a humorous way with easily accepted examples, and a twist at the end.
Storyboarding breaks the script into scenes and moves the characters through each segment of the narrative.
Here, I sketch out the backgrounds, character actions, props, and associated dialogue/narration.
I frequently sketch out multiple scenarios and then narrow things down towards the end of this part of the process.
This is where the animation takes place. There are several factors to consider here with budget and time being at the top.
Initially, I considered doing my own animation, but time was limited. Instead, I went with cloud animation software that I already owned. This decision changed some of the characters and prop actions that were available to me.
This step is complete when all backgrounds, characters, and transitions are well placed.
My process for creating an
explainer video
I start with text-to-voice audio tracks to use as placeholders. These tracks help me position and time my characters and scenes.
Once everything is in place, I switch out the audio narration for the final version, add music, and finally sound effects.
I released this to several different audiences to gauge reception. I made a few small edits based on some of the feedback.
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